Brian Lai

Energizer
DISC Type : I

Sr. Director Ops & Finance at Nguyen Coffee Supply

New York City Metropolitan Area, United States

Overview

Brian has no verified overview

Personality Overview

Believer

Full Of Energy

Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

6-2025
Sr. Director Ops & Finance at Nguyen Coffee Supply
7-2022 - 6-2025
Director of Operations & Strategy at Nguyen Coffee Supply
6-2021 - 6-2022
Growth Manager at Nguyen Coffee Supply
5-2020
Finance & Operations Lead at Send Chinatown Love
4-2018 - 12-2020
CFO and Co-Founder at Abe's Eats

Education

Bachelor of Science (B.S.) from Penn State University
Master of Science (M.S.) from University of Pittsburgh Joseph M. Katz Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Sr. Director Ops & Finance at Nguyen Coffee Supply
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Brian

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Brian take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Brian

Personality Compatibility


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