Brian Lavigne

Observer
DISC Type : ci

Vice President, Business and Product, The Goods at Slice

New York, New York, United States

Overview

Brian is a tech executive with over 15 years of experience scaling SaaS and eCommerce businesses. As VP at Slice, he specializes in strategic leadership, operationalizing ideas, and building new ventures from the ground up. He holds an MBA from Yale and a certification in AI Product Management.

He successfully launched an internal company venture from a concept to over $6M in annual recurring revenue, demonstrating full P&L ownership and achieving over 100% year-over-year growth.

Personality Overview

Curious

Example Seeker

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Scaling New Ventures
He has a proven track record of launching and scaling an internal venture from an idea to over $6M in annual recurring revenue with full P&L ownership.
SMB Empowerment
His current role at Slice focuses on supporting over 20, 000 small businesses, specifically helping independent pizzerias combat rising costs through new services.
Operational Scaling
He is known for bringing clarity to complex situations and building systems that scale, a theme present throughout his leadership roles in strategy and operations.

Media Appearances

Brian has no verified media appearances

Work History

1-2025
Vice President, Business and Product, The Goods at Slice
1-2022 - 2-2025
Vice President, GM - The Goods at Slice
7-2020 - 1-2022
Chief of Staff to CEO at Slice
7-2019 - 7-2020
Head of Strategy and Operations at Fareportal
4-2018 - 6-2019
Engagement Manager, Strategy at Monitor Deloitte

Education

Master of Business Administration (M.B.A.) from Yale University
Bachelor of Business Administration - BBA from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Business and Product, The Goods at Slice
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brian

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Brian take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brian

Personality Compatibility


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