Brian Lian

Inspirer
DISC Type : id

CEO and President at Viking Therapeutics, Inc.

San Diego County, California, United States

Overview

Brian has no verified overview

Personality Overview

Achievment Oriented

Generous

Confident & Optimistic

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

CEO and President at Viking Therapeutics, Inc.
Managing Director, Biotechnology Equity Research at SunTrust Robinson Humphrey
Managing Director at GH Securities
Managing Member at The Agave Group LLC
Executive Director at CIBC World Markets

Education

MBA from Indiana University
Ph.D. from The University of Michigan

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Diego County, California, United States Job Level : Leadership Designation : CEO and President at Viking Therapeutics, Inc.
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Brian

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Brian take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Brian

Personality Compatibility


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