Brian Luerssen

Energizer
DISC Type : I

Founder at Draftbit

Greater Chicago Area, United States

Overview

Brian Luerssen is the Co-founder and CEO of Draftbit, a platform that enables visual development of mobile applications. He is also a General Partner at the venture capital firm LongJump, where he invests in early-stage founders. His career has been dedicated to building and supporting startups, including a previous role as Managing Director at Techstars Chicago.

Based in the Chicago area, Brian is deeply involved in the local startup community. His personal motivation is to empower more people to start their own businesses and turn their ideas into reality. In his free time, he enjoys exploring Chicagos parks and restaurants with his son, Henry.

He believes the single most important trait for a founder is perseverance, valuing the ability to survive the ups and downs of the startup journey.

Personality Overview

Big Picture Person

Relationship Oriented

Enthusiastic

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Low-Code Development
As the CEO of Draftbit, he is a leader in the low-code/no-code space, focused on making it possible to build production-quality apps visually and collaboratively.
Supporting Founders
Through his role at LongJump VC and his past experience at Techstars, he actively invests in and mentors early-stage entrepreneurs, especially in the Chicago area.
Chicago's Tech Scene
He is a key figure in Chicago's startup ecosystem, co-founding LongJump to invest in local founders and organizing a supper club for startup operators.

Media Appearances

S2E10: Brian Luerssen @ Draftbit – LongJump on Founder‑Led. Featured in Chicago Capital (Apple Podcasts)

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Brian Luerssen @ Draftbit & LongJump on Founder-Led VC .... Featured in YouTube

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YC-Backed Draftbit Wants to Help Companies Easily Make .... Featured in Chicago Business Journal (BizJournals)

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Work History

1-2017
Founder at Draftbit
1-2020
General Partner at LongJump
10-2018
Member Board Of Directors at Cycle.io
1-2017 - 5-2021
Co-Founder / Organizer at Relentless
1-2010 - 6-2019
Co-Founder and Board Member at Quantitative Insights (Acquired)

Education

2018 - 2018
Education details unavailable from Y Combinator
2013 - 2015
Education details unavailable from Kauffman Fellows

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Founder at Draftbit
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Brian

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Brian take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Brian

Personality Compatibility


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