Brian Matthews

Questioner
DISC Type : c

Founder & CEO at AMPERA

Palm City, Florida, United States

Overview

Brian Matthews is a serial founder and CEO leading advanced technology companies like AMPERA, ADDiTEC, and NSTS. His career spans nuclear engineering, metal additive manufacturing, and strategic defense systems, driven by a focus on solving complex global challenges. He earned a Masters in Nuclear Reactor Physics from the University of Birmingham and a BSc from the University of Bristol.

There is no publicly available information about his personal life, hobbies, or non-work-related activities. His professional focus is on deep science and engineering ventures.

He is pioneering the worlds first sealed, subcritical thorium breeder microreactor, a technology designed to power AI data centers, maritime applications, and critical infrastructure without refueling.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Next-Gen Nuclear Energy
As Founder & CEO of AMPERA, he is developing ultra-safe, thorium-powered microreactors to provide clean baseload power for critical infrastructure and AI data centers.
Advanced Manufacturing
Through ADDiTEC and Meltio, he commercializes multiple metal 3D-printing technologies, including a containerized, expeditionary platform combining LDED, LMJ, and CNC machining.
AI Power Constraints
He actively discusses how power availability, not compute, is the key bottleneck for hyperscale AI, positioning his microreactors as the solution for mission-critical workloads.

Media Appearances

AMPERA Leverages New Regulation for Next-Generation Reactor. Featured in PR Newswire

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AMPERA Officially Opens World Headquarters in Florida. Featured in PR Newswire

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AMPERA ADDS MARITIME AS KEY GROWTH VERTICAL. Featured in Yahoo Finance

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Work History

1-2025
Founder & CEO at AMPERA
5-2019 - 1-2023
Co-Founder & Former CTO at Meltio
12-2015
Founder & CEO at ADDiTEC
1-2012
Founder & CEO at Nuclear Safety & Technology Services
3-2004 - 1-2012
Project Development Manager, Nuclear Criticality Safety Specialist, Reactor Physicist at Atkins Nuclear Solutions US

Education

1997 - 1998
Master of Science (MSc) from University of Birmingham
1994 - 1997
BSc (Hons) from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 25 Location : Palm City, Florida, United States Job Level : Leadership Designation : Founder & CEO at AMPERA
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brian take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Brian

Personality Compatibility


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