Brian McFarland

Examiner
DISC Type : cs

Director of Product Marketing at DistroKid

Berkeley, California, United States

Overview

Brian has no verified overview

Personality Overview

Status Quo Seeker

Process Oriented

Overcautious

They are always well-planned and adopt a systematic approach.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

5-2022
Director of Product Marketing at DistroKid
1-2021 - 5-2022
Senior Product Marketing Manager at Patreon
10-2019 - 1-2021
Product Marketing Manager at Patreon
1-2018 - 7-2019
Product Marketing Manager at Splice.com
6-2014 - 1-2018
Product Operations Manager at Indaba Music

Education

2010 - 2014
B.M. from New York University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Berkeley, California, United States Job Level : Mid-senior Designation : Director of Product Marketing at DistroKid
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Brian

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Brian take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Brian

Personality Compatibility


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