Brian Moynihan

Doer
DISC Type : ds

Planning Director at UM Worldwide

Sayville, New York, United States

Overview

Brian is a Planning Director at UM Worldwide, specializing in global B2B and B2C integrated media strategy for clients like PGIM, CBRE, and FedEx. A University of Connecticut graduate, he is described by colleagues as focused, results-oriented, and resourceful, with extensive experience in brand building and account acquisition.

Outside of advertising, Brian has a deep-rooted passion for tennis, having previously worked as a tennis professional. He is an active supporter of his alma maters athletic programs, particularly the tennis team, demonstrating a strong connection to collegiate sports and his university community.

Before becoming a global advertising executive, Brian was a certified Tennis Professional.

Personality Overview

Long-term Focused

Results Focused

Deliberate Doer

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

B2B Media Strategy
Led global B2B planning for major accounts like CBRE and Aon, focusing on strategy and implementation for brand building and customer acquisition.
Integrated Media Campaigns
Has extensive experience managing diverse media channels including social, search, programmatic, TV, and print for major brands like FedEx and Prudential.
Financial Services Advertising
He currently leads the PGIM account for UM Worldwide and previously managed the successful rebranding of ING to Voya Financial while at OMD.

Media Appearances

Brian has no verified media appearances

Work History

11-2025
Planning Director at UM Worldwide
7-2021 - 10-2023
Sr. Director, B2B Global Planning at mSix&Partners
8-2020 - 9-2021
Tennis Professional at Sportime
11-2019 - 3-2020
Senior Partner, Planning Director at Mindshare
8-2010 - 4-2019
Group Director of Strategy at OMD USA

Education

1991 - 1996
Bachelor of Science from University of Connecticut
1988 - 1991
Education details unavailable from Bay Shore High School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Sayville, New York, United States Job Level : Mid-senior Designation : Planning Director at UM Worldwide
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brian

Personality Compatibility


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