Brian Nathanson

Questioner
DISC Type : c

Product Marketing | Copilot Frontier at Microsoft

New York City Metropolitan Area, United States

Overview

Brian is a strategic marketing leader at Microsoft, driving the go-to-market strategy for frontier AI solutions like Copilot. His career spans globally recognized brands including Meta, Samsung, and Morgan Stanley, with an MBA from the Yale School of Management. Colleagues praise his ability to create clarity, his sharp product instincts, and his deep understanding of enterprise customer needs.

At Morgan Stanley, Brian was promoted every year for his performance in building a foreign currency business from the ground up with a small team and limited budget.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

AI GTM Strategy
His current role at Microsoft focuses on delivering Go-to-Market strategy for frontier AI solutions, including agents and Copilot features for enterprise customers.
Enterprise Technology
He has extensive experience leading enterprise GTM for mixed reality at Meta and display software at Samsung, with a deep understanding of various industry verticals.
Building New Businesses
At Morgan Stanley, he led the effort to build and operationalize a new business from zero, achieving exponential growth with limited resources.

Media Appearances

Accelerating Frontier Transformation with Microsoft partners. Featured in The Official Microsoft Blog

See Now

Work History

10-2025
Product Marketing | Copilot Frontier at Microsoft
3-2022 - 5-2025
Global Product Marketing Lead - Enterprise at Meta
5-2014 - 3-2022
Senior Marketing Positions - Consumer and Enterprise at Samsung Electronics America
7-2008 - 6-2012
Product Manager at Morgan Stanley

Education

8-2012 - 5-2014
Master of Business Administration - MBA from Yale School of Management
8-2004 - 1-2008
Bachelor of Science from Ramapo College of New Jersey

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Product Marketing | Copilot Frontier at Microsoft
URL has been copied!

Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brian take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Brian

Personality Compatibility


Other Microsoft Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.