Eric Pasciuti, CFA

Inquirer
DISC Type : cd

Product Marketing Business Management: Vision, TV & Home at Apple

Los Gatos, California, United States

Overview

Eric is a product marketing leader at Apple, shaping the business management for innovative products like the Vision Pro, Apple TV, and Apple Home. His career combines deep tech experience with a strong foundation in finance from his time at Morgan Stanley and his CFA charter.

He has a keen interest in consumer electronics, wearables, and the future intersections of spatial computing and AI. Before his MBA, he served as a Fulbright Fellow in Taiwan, where he taught English and acted as a cultural ambassador, demonstrating a passion for cross-cultural experiences.

Unique fact: Eric received a Fulbright Award to teach English in Yilan, Taiwan after graduating from James Madison University.

Personality Overview

ROI Conscious

Judgemental

Hard To Convince

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Spatial Computing
He is in a product marketing and business management role for Apple Vision Pro, working on the launch of the product, its accessories, and enterprise strategy.
Go-to-Market Strategy
Has extensive experience launching major Apple products, including multiple versions of the Apple Watch and the new Vision Pro, managing their market introduction and business performance.
Consumer Electronics
His career at Apple has revolved around key consumer products like the Apple Watch, Apple TV, and Vision Pro, and he has a stated interest in wearables and home automation.

Media Appearances

Eric has no verified media appearances

Work History

2023
Product Marketing Business Management: Vision, TV & Home at Apple
2021 - 2023
Product Marketing Business Management: Vision at Apple
2019 - 2021
Product Marketing Business Management: Watch at Apple
2017 - 2019
Associate, Technology Investment Banking at Morgan Stanley
2016 - 2017
Associate, Venture Capital at OCA Ventures

Education

Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
Bachelor of Science (B.S.) from James Madison University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Los Gatos, California, United States Job Level : N/A Designation : Product Marketing Business Management: Vision, TV & Home at Apple
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Eric

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Eric take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Eric

Personality Compatibility


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