Laura Stevenson

Observer
DISC Type : ic

Senior Vice President Marketing at AppDirect

Toronto, Ontario, Canada

Overview

Laura has no verified overview

Personality Overview

Curious

Example Seeker

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

4-2025
Senior Vice President Marketing at AppDirect
1-2023 - 4-2025
VP, Head of Marketing at AppDirect
7-2021 - 1-2023
Vice President, Product & Platform Marketing at AppDirect
9-2012 - 4-2016
Director, Product Management at Rogers Communications
4-2007 - 10-2012
Director - Product Management - Business Services at Primus Canada

Education

Education details unavailable from Western University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Senior Vice President Marketing at AppDirect
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Laura

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Laura take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Laura

Personality Compatibility


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