Brian Nelson

Examiner
DISC Type : sc

Senior Vice President at Allied Sports

Hoboken, New Jersey, United States

Overview

Brian Nelson is the Senior Vice President of Talent Marketing at Allied Sports, leveraging extensive experience from roles at 16W Marketing and SFX Sports. He specializes in representing high-profile athletes like Howie Long and Cal Ripken, focusing on brand partnerships and marketing activations. He is a graduate of the University of Rhode Island.

Beyond his professional work in sports, Brian was a collegiate athlete himself, having played as a pitcher for the University of Rhode Islands baseball team. His interests also include following professional teams like the Detroit Lions and staying current with industry trends by reading publications like the Sports Business Journal.

Unique fact: Brian has deep, firsthand experience with major sporting events, having worked on-site activations for over 20 Super Bowls throughout his career.

Personality Overview

Status Quo Seeker

Process Oriented

Unexpressive

They are thorough and always follow a systematic approach.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Talent Representation
Has built a career representing legendary athletes such as Cal Ripken, Phil Simms, and Howie Long, securing marketing and endorsement opportunities for them.
Sports Partnerships
His recent social media activity highlights a focus on creating and executing successful brand partnerships, such as the collaboration between Green Light team and CashApp.
Brand Activation
Has extensive experience creating both on-site and virtual activations for sponsors at major events like the Super Bowl.

Media Appearances

Brian has no verified media appearances

Work History

9-2020
Senior Vice President at Allied Sports
5-2020 - 10-2020
President at Nelson Sports Marketing Group, LLC
2001 - 5-2020
Vice President at 16W Marketing, LLC
2000 - 2001
Manager, Talent Marketing at SFX Sports
1999 - 2000
Talent Marketing at ISI (Integrated Sports International)

Education

1995 - 1999
Bachelors from University of Rhode Island

More Information

Social Presence :

Prographics :

Exp : 26 Location : Hoboken, New Jersey, United States Job Level : Leadership Designation : Senior Vice President at Allied Sports

Interested in

Sports

URI Baseball Team - Pitcher

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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Brian

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Brian take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Brian

Personality Compatibility


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