Andrew Fuller

Critic
DISC Type : C

Director AR Hardware Engineering at Meta

Greater Seattle Area, United States

Overview

Andrew Fuller is a Director of AR Hardware Engineering at Meta, where he leads the team for the Orion product line. His career is rooted in pioneering augmented reality hardware, having previously managed the Display & Optics team for Microsofts HoloLens V1. He holds a BSc from the University of London.

He is a co-inventor on multiple patents, including one for a technology designed to improve user comfort through "Sympathetic optic adaptation for see-through display".

Personality Overview

ROI Driven

Information Seeker

Critic

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

AR Hardware Development
He has led hardware engineering for two of the industry's most significant AR products, Microsoft HoloLens and Meta's Orion, with deep expertise in displays and optics.
Product Roadmapping
At Microsoft, he was responsible for defining the product and technology roadmaps for HoloLens hardware, showcasing his experience in long-term strategic planning.
Engineering Team Leadership
Described by colleagues as someone who "knows how to build a team, " he currently leads a significant hardware engineering group at Meta.

Media Appearances

Andrew has no verified media appearances

Work History

4-2022
Director AR Hardware Engineering at Meta
10-2019 - 4-2022
Product Technical Program Manager - AR Glasses at Meta
6-2018 - 10-2019
Principal PM Manager - Cortana Devices at Microsoft
8-2016 - 6-2018
Product Architect - HoloLens at Microsoft
3-2013 - 8-2016
Senior Director of Hardware Engineering - Microsoft HoloLens at Microsoft

Education

BSc from University of London

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Seattle Area, United States Job Level : Mid-senior Designation : Director AR Hardware Engineering at Meta
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Andrew

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Andrew take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Andrew

Personality Compatibility


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