As the Founder and CEO of Bean Smashers Inc. , they leverage 8 years of experience in social media content creation. They previously built a personal following of over 10 million as a food vlogger and coached creators on growth strategies, SEO, and operations at SHANGJING International.
Their background as a successful food vlogger points to a deep personal interest in food trends and content creation. This passion appears to drive their current mission to innovate within the snack industry, showing an interest in consumer brands like Trader Joes and Target.
Unique fact: They amassed over 10 million followers on Chinese social media platforms, including Bilibili and Douyin.