Brian Price

Pioneer
DISC Type : isd

Regional Vice President of Sales at ImageFIRST

Chapel Hill, North Carolina, United States

Overview

Brian Price is a strategic sales executive with deep expertise in healthcare business development and revenue growth. A Bryant University alumnus, he excels at building high-performing teams, demonstrated through a 20-year tenure at Cintas and his current leadership as Regional Vice President of Sales at ImageFIRST.



He has been recognized for his leadership with eight President’s Club Awards and seven Diamond Level Sales Manager Awards.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Sales Team Development
His roles consistently involve recruiting, training, and mentoring sales representatives into leadership positions to build a strong talent pipeline and collaborative team environment.
Healthcare Revenue Growth
His recent career is centered on driving multimillion-dollar growth and providing linen, uniform, and infection prevention solutions specifically for the healthcare industry.
Infection Prevention
He actively promotes HLAC accredited laundry processes to infection prevention professionals and previously led a team specializing in infection prevention solutions for hospital systems.

Media Appearances

Brian has no verified media appearances

Work History

12-2025
Regional Vice President of Sales at ImageFIRST
1-2025 - 12-2025
Director of Sales at ImageFIRST
5-2020 - 11-2024
Vice President of Business Development at Lighthouse Healthcare Partners
1-2018 - 4-2020
Director of Sales, Mid-Atlantic Group at Cintas
12-2015 - 1-2018
Market Sales Manager, North Carolina at Cintas

Education

1995 - 1999
Bachelor of Science (Summa Cum Laude) from Bryant University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Chapel Hill, North Carolina, United States Job Level : Senior Designation : Regional Vice President of Sales at ImageFIRST
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brian

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are generally fast movers and can take quick decisions
  • Can Brian take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brian

Personality Compatibility


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