Brian Rose

Captain
DISC Type : DS

Co-Founder at Endless Commerce

Los Angeles Metropolitan Area, United States

Overview

Brian Rose is a two-time founder and angel investor with a decade of experience in credit and equity markets. A Yale University graduate, he co-founded and sold the premium housewares brand GIR before launching Endless Commerce, an AI-powered platform that provides growth tools for small businesses.

Outside of his entrepreneurial ventures, Brian values collaboration and building with others, having started his first major brand with his partner, Samantha Rose. He has a passion for cooking, with osso bucco and risotto being his specialty dishes since his college days.

Interestingly, his first consumer product company, GIR (Get It Right), was founded with the goal of creating the perfect silicone spatula.

Personality Overview

Consummate Professional

Decisive But Calm

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Small Business Growth
His current company, Endless Commerce, is dedicated to building a full stack of tools specifically to help small product brands grow and scale their operations.
E-commerce Operations
His ventures, Mvnifest and Endless Commerce, focus heavily on product design, manufacturing, logistics, and creating an efficient "commerceOS" for brands.
Unit Economics
He has posted about the critical importance of understanding detailed costs like duty rates, noting how a massive increase can make it the single most important factor.

Media Appearances

Brian has no verified media appearances

Work History

1-2023
Co-Founder at Endless Commerce
11-2023
Board Member at Mvnifest
11-2023
Co-Founder, COO at Mvnifest
7-2016 - 5-2021
CFO (Exited) at GIR: Get It Right
1-2013 - 7-2016
Investment Analyst, Consumer & Retail at BlueMountain Capital Management

Education

2003 - 2007
B.S. from Yale University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Co-Founder at Endless Commerce
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brian

Personality Compatibility


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