Brian Shappell, CBF

Initiator
DISC Type : Di

Director of Marketing and Content Strategy at Emagia

Washington DC-Baltimore Area, United States

Overview

Brian has no verified overview

Personality Overview

Risk-Accepting

Confident

Friendly Challenger

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

8-2023
Director of Marketing and Content Strategy at Emagia
5-2022 - 1-2023
Marketing Director at Performance Golf
1-2019 - 5-2022
Franchise Marketing Director at InvestorPlace Media
2-2017 - 1-2019
Marketing Manager/Editorial Director at Money Map Press, an Agora Company
2-2010 - 2-2017
Managing Editor and Government Affairs Liaison at National Association of Credit Management

Education

1995 - 1999
Bachelor of Arts (B.A.) from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Director of Marketing and Content Strategy at Emagia
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Brian

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Brian take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Brian

Personality Compatibility


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