Brian Smith in

Brian Smith

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Senior Vice President Finance at Curaleaf
📍 New York City Metropolitan Area, United States

Brian is a dynamic financial executive, now serving as the CFO for ReadyRefresh at BlueTriton Brands. With a background from Le Moyne College, he has a proven history of senior leadership at PepsiCo, specializing in driving strategic growth, P&L oversight, and building high-performing teams.

He is passionate about talent development, focusing on building exceptional teams and creating a culture of accountability to align with corporate goals. His professional interests include following industry leaders such as Procter & Gamble and EY.

At ReadyRefresh, he exercised full P&L ownership over a $1. 3B net sales business for the private equity-owned enterprise.

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Experience
9 Years
Current Role
Senior Vice President Finance
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Brian cares about

Division Profitability
His experience at ReadyRefresh and PepsiCo highlights his focus on driving financial strategy and profitability for large, complex business divisions.
PE-Owned Operations
He manages finance for a large private equity-owned enterprise, focusing on the unique financial strategies and demands of that environment.
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Career

Work history

9-2025
Senior Vice President Finance
Curaleaf
7-2023 - 1-2025
Chief Financial Officer, ReadyRefresh
Primo Brands
3-2021 - 7-2023
Senior Director, Revenue Management & Commercial Finance Strategy
PepsiCo
3-2019 - 3-2021
Senior Director Supply Chain & Operations Finance – North Division
PepsiCo
8-2015 - 3-2019
Senior Director, Small Format Sales Finance
PepsiCo
In the press

Media appearances

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Education
Bachelor of Science - BS
Le Moyne College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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