Brian Smith

Captain
DISC Type : SD

Senior Vice President Finance at Curaleaf

New York City Metropolitan Area, United States

Overview

Brian is a dynamic financial executive, now serving as the CFO for ReadyRefresh at BlueTriton Brands. With a background from Le Moyne College, he has a proven history of senior leadership at PepsiCo, specializing in driving strategic growth, P&L oversight, and building high-performing teams.

He is passionate about talent development, focusing on building exceptional teams and creating a culture of accountability to align with corporate goals. His professional interests include following industry leaders such as Procter & Gamble and EY.

At ReadyRefresh, he exercised full P&L ownership over a $1. 3B net sales business for the private equity-owned enterprise.

Personality Overview

Output-Driven

Long-Term Thinker

Dynamic But Sincere

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Division Profitability
His experience at ReadyRefresh and PepsiCo highlights his focus on driving financial strategy and profitability for large, complex business divisions.
PE-Owned Operations
He manages finance for a large private equity-owned enterprise, focusing on the unique financial strategies and demands of that environment.
Talent Development
His leadership philosophy centers on building exceptional teams and fostering a culture of accountability to deliver outstanding business results.

Media Appearances

Brian has no verified media appearances

Work History

9-2025
Senior Vice President Finance at Curaleaf
7-2023 - 1-2025
Chief Financial Officer, ReadyRefresh at Primo Brands
3-2021 - 7-2023
Senior Director, Revenue Management & Commercial Finance Strategy at PepsiCo
3-2019 - 3-2021
Senior Director Supply Chain & Operations Finance – North Division at PepsiCo
8-2015 - 3-2019
Senior Director, Small Format Sales Finance at PepsiCo

Education

Bachelor of Science - BS from Le Moyne College

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Senior Vice President Finance at Curaleaf
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brian

Personality Compatibility


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