Brian Smith in

Brian Smith

Captain · DISC type SD
Senior Vice President Finance at Curaleaf
📍 New York City Metropolitan Area, United States

Brian is a dynamic financial executive, now serving as the CFO for ReadyRefresh at BlueTriton Brands. With a background from Le Moyne College, he has a proven history of senior leadership at PepsiCo, specializing in driving strategic growth, P&L oversight, and building high-performing teams.

He is passionate about talent development, focusing on building exceptional teams and creating a culture of accountability to align with corporate goals. His professional interests include following industry leaders such as Procter & Gamble and EY.

At ReadyRefresh, he exercised full P&L ownership over a $1. 3B net sales business for the private equity-owned enterprise.

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Experience
9 Years
Current Role
Senior Vice President Finance
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

How Brian shows up

Output-Driven
Long-Term Thinker
Dynamic But Sincere

Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Brian cares about

Division Profitability
His experience at ReadyRefresh and PepsiCo highlights his focus on driving financial strategy and profitability for large, complex business divisions.
PE-Owned Operations
He manages finance for a large private equity-owned enterprise, focusing on the unique financial strategies and demands of that environment.
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Career

Work history

9-2025
Senior Vice President Finance
Curaleaf
7-2023 - 1-2025
Chief Financial Officer, ReadyRefresh
Primo Brands
3-2021 - 7-2023
Senior Director, Revenue Management & Commercial Finance Strategy
PepsiCo
3-2019 - 3-2021
Senior Director Supply Chain & Operations Finance – North Division
PepsiCo
8-2015 - 3-2019
Senior Director, Small Format Sales Finance
PepsiCo
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Science - BS
Le Moyne College
Social presence
in
Behavioral profile

DISC profile (public)

S

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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