Brian W.

Enigma
DISC Type : idc

Co-Founder at &CreativeDesign

San Francisco Bay Area, United States

Overview

Brian is an award-winning Industrial Designer and Co-Founder of &CreativeDesign with over 15 years of experience in consumer tech and medical devices. A graduate of Central Saint Martins, his work has earned CES® and R&D 100 awards. Colleagues describe him as creative, effective, and a strong team player.

Outside of his design work, Brian is passionate about mentoring the next generation of talent. He recently gave a guest lecture to industrial design students at San Jose State University, sharing insights from his projects and professional experiences, which he described as a wonderful and fun experience.

Unique fact: Brian is a co-inventor on a patent for systems and methods related to aerosolizing pharmaceutical formulations.

Personality Overview

Fast Follower

Challenger

Friendly Yet Blunt

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Medical Device Innovation
His designs contributed to winning a Medical Design Excellence Award, and he holds a patent for a pharmaceutical delivery system.
Sustainable Innovation
He highlights "Circular Design" and "sustainable innovation" as key areas of his professional focus and expertise in his personal summary.
Mentoring Designers
He actively engages with design students, recently speaking about his career and process to a class at San Jose State University.

Media Appearances

Brian has no verified media appearances

Work History

6-2025
Co-Founder at &CreativeDesign
7-2023
Co-Founder at &CreativeDesign
7-2023
Co-Founder at &CreativeDesign
11-2023
Industrial Designer & Advisor at informd
4-2022
Independent Industrial Designer at Self

Education

MA Industrial Design from Central Saint Martins, University of The Arts London
Google Professional Certificate from Coursera

More Information

Social Presence :

Prographics :

Exp : 5 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Co-Founder at &CreativeDesign
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brian

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Brian take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Brian

Personality Compatibility


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