Brian Walls in

Brian Walls

Enigma · DISC type dci
SVP Head of Retail at Macatawa Bank, N.A.
📍 Grandville, Michigan, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
30 Years
Current Role
SVP Head of Retail
Job Level
Leadership
Location
Grandville, Michigan, United States
Personality Overview

How Brian shows up

Persuasive & Assertive
Hard To Convince
Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are generally strong communicators and are not easy to convince.

Priorities

Topics Brian cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2025
SVP Head of Retail
Macatawa Bank, N.A.
12-2018 - 2-2025
Director of Branch Banking
Macatawa Bank, N.A.
7-2016 - 2-2025
Branch Manager/Vice President
Macatawa Bank, N.A.
10-2011 - 7-2016
Financial Center Manager
Fifth Third Bank
2-2011 - 10-2011
Business Banker
Fifth Third Bank
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1989 - 1994
Political Science
Hope College
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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