Brian Warfield

Energizer
DISC Type : I

Chief Technology Officer at Pure Hockey

Medway, Massachusetts, United States

Overview

Brian Warfield is a technology leader with nearly 20 years of experience, currently serving as the Chief Technology Officer at Pure Hockey. He specializes in system architecture, cloud solutions, and cybersecurity, driving strategy across the companys retail and e-commerce platforms. People who have worked with him describe him as conscientious, innovative, and highly skilled.

Outside of his direct professional responsibilities, his interests extend to major corporations like The Walt Disney Company. Based on his education and work in Massachusetts, he may also follow local Boston sports teams, such as the Patriots or Red Sox.

He holds an expert-level certification as a Microsoft Certified: Azure Solutions Architect Expert.

Personality Overview

Believer

Imaginative

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Cloud Architecture
He specializes in cloud solutions and holds multiple Microsoft Azure certifications, including Solutions Architect Expert, indicating a deep focus on scalable cloud infrastructure.
Cybersecurity Strategy
In his leadership roles, he is responsible for strengthening his company's security posture and focuses on strategic cybersecurity implementation to protect company and customer data.
Omni-channel Retail
His current role involves driving technology strategy to support Pure Hockey's omni-channel retail and e-commerce experience, focusing on improving the customer journey.

Media Appearances

Brian has no verified media appearances

Work History

10-2025
Chief Technology Officer at Pure Hockey
9-2018 - 11-2025
Director Of Software Development at Pure Hockey
3-2011 - 7-2011
Contract Web Developer at Social Bend
Manager, Marketing Technology Development at Life Fitness
Software Development Manager at Life Fitness

Education

9-2007 - 5-2011
Bachelor of Arts from Assumption University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Medway, Massachusetts, United States Job Level : Leadership Designation : Chief Technology Officer at Pure Hockey
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Brian

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Brian take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Brian

Personality Compatibility


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