Brian Wilcox

Examiner
DISC Type : cs

Senior Research Associate at Cleveland Research Company

Cleveland, Ohio, United States

Overview

Brian Wilcox is a Senior Research Associate at Cleveland Research Company, where he specializes in networking, cybersecurity, custom silicon, and hybrid cloud technologies. A Summa Cum laude graduate of Miami Universitys Farmer School of Business, he holds Series 86 and 87 certifications, leveraging his expertise to conduct in-depth market analysis.

Brian is an active participant in the tech community, frequently attending major industry conferences such as Black Hat, Fortinet Accelerate, and Oktane to stay ahead of market trends. His engagement highlights a deep commitment to understanding the evolving landscapes of cybersecurity and identity management.

Unique fact: He graduated with the highest academic distinction, Summa Cum Laude, from his business school.

Personality Overview

Tough To Convince

Process Oriented

Unexpressive

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Cybersecurity Trends
His work involves covering firms like Palo Alto Networks, Fortinet, and CrowdStrike. He also attends major industry events like Black Hat.
Networking Infrastructure
He focuses on market leaders such as Arista and Cisco, analyzing industry shifts and engaging with key vendors and partners.
Identity & Access Management
Actively follows the IAM sector, covering companies like Okta and CyberArk, and has attended industry conferences like Oktane.

Media Appearances

Brian has no verified media appearances

Work History

9-2025
Senior Research Associate at Cleveland Research Company
9-2023 - 9-2025
Research Associate at Cleveland Research Company
6-2021 - 9-2023
Market Research Associate at Cleveland Research Company
6-2019 - 8-2019
In Home Service Professional at The Junkluggers
8-2015 - 6-2019
Maintenance at Wegmans Food Markets

Education

2017 - 2021
BS in Business from Miami University
2020 - 2020
Barcelona from IES Abroad

More Information

Social Presence :

Prographics :

Exp : 8 Location : Cleveland, Ohio, United States Job Level : N/A Designation : Senior Research Associate at Cleveland Research Company
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Brian

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Brian take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Brian

Personality Compatibility


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