Brian Williams

Trailblazer
DISC Type : DI

Director, Performance Marketing at Engine

Seattle, Washington, United States

Overview

Brian has no verified overview

Personality Overview

Assertive

Informal

Friendly But Fast

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

4-2026
Director, Performance Marketing at Engine
3-2022 - 4-2026
Associate Director, Growth Marketing at Spotify
3-2021 - 3-2022
Senior CRM Manager at Spotify
6-2019 - 6-2020
Co-Founder at Product Intros
5-2019 - 3-2021
Consulting Product Owner, B2B Marketing at Spotify

Education

2006 - 2010
B.A. from Western Washington University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Director, Performance Marketing at Engine
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brian

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Brian take some risk or not?

  • They can take risks if necessary.

You And Brian

Personality Compatibility


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