Brian Wilson BSc MLT 1

Examiner
DISC Type : sc

Business Development Manager castrol industrial (Wakefield Canada ) at Castrol - Wakefield Canada Inc

Etobicoke, Ontario, Canada

Overview

Brian Wilson is a Business Development Manager at Castrol - Wakefield Canada, specializing in industrial lubrication solutions for the steel, cement, and automotive industries. He leverages his background in Chemistry and Biology from Western University to enhance operational efficiency for clients through tailored lubrication system design.

He holds a Machinery Lubrication Technician I (MLT I) certification, highlighting his deep technical expertise in the field.

Personality Overview

Process Oriented

Overcautious

Tough To Convince

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Industrial Lubrication
He focuses on improving lubricant cleanliness and performance to enhance facility operations and advocates for structured lubrication programs.
Steel Industry Solutions
Actively provides specialized lubrication solutions for Canadian steel mills, with specific expertise in applications like slab casters.
Technical Specifications
He emphasizes the importance of using correct specifications in RFQs and references materials like the AIST Lubrication Engineers Manual.

Media Appearances

Brian has no verified media appearances

Work History

10-2025
Business Development Manager castrol industrial (Wakefield Canada ) at Castrol - Wakefield Canada Inc

Education

9-1994 - 6-1996
2 year certificate from Mohawk College
9-1974 - 4-1978
Bachelors from Western University

More Information

Social Presence :

Prographics :

Exp : 1 Location : Etobicoke, Ontario, Canada Job Level : Middle Designation : Business Development Manager castrol industrial (Wakefield Canada ) at Castrol - Wakefield Canada Inc
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Brian

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Brian take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Brian

Personality Compatibility


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