Briana Farro

Observer
DISC Type : ci

Senior Product Director Threat, Detection, and Response at Cisco

Brooklyn, New York, United States

Overview

Briana Farro is a Senior Product Director and Principal Engineer at Cisco, specializing in threat detection and response. A seasoned executive with a background at Trellix and McAfee, she is a CISSP holder focused on defining cybersecurity strategy and delivering customer value. People have described her as a "force-multiplier. "

Outside of work, Briana is passionate about fostering collaboration and enabling the success of partners and colleagues. She enjoys creating fun, interactive forums for teamwork and has an interest in global travel, which aligns with her experience working with international teams.

She holds prominent industry certifications, including the Certified Information Systems Security Professional (CISSP) and Security+.

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Threat Detection & Response
This is her core role at Cisco, leading the XDR team. Her career history at Trellix and McAfee also shows deep expertise in this specific domain.
Customer-Centric Products
She emphasizes that understanding a customer's daily challenges is the key to building great security products that solve real-world problems.
Effective Product Management
Believes in moving fast and being decisive on the path to delivering outcomes, viewing quick failures as a way to learn and improve.

Media Appearances

Briana Farro – Cisco Blogs Author Page. Featured in Cisco Blogs

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Defining a Modern and Sophisticated Threat – Cisco Security (Cybersecurity Awareness Month). Featured in Facebook (Cisco Security)

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SOCWise Series: The Open Nature of XDR and Cross‑Domain Telemetry. Featured in Facebook (Cisco Secure)

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Work History

8-2022
Senior Product Director Threat, Detection, and Response at Cisco
1-2022 - 8-2022
Principal Engineer and Global Technical Director, Endpoint, Platform, and Threat Intelligence at Trellix
4-2021 - 1-2022
Principal Engineer at McAfee
8-2018 - 1-2022
Global Technical Director, Endpoint and EDR at McAfee
4-2014 - 8-2018
Sales Systems Engineer at McAfee

Education

1999 - 2000
Education details unavailable from New York University
Education details unavailable from St. Francis Prep

More Information

Social Presence :

Prographics :

Exp : 11 Location : Brooklyn, New York, United States Job Level : Senior Designation : Senior Product Director Threat, Detection, and Response at Cisco
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Insights For Selling To Briana

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Briana is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Briana

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Briana move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Briana take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Briana

Personality Compatibility


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