Brianna Lacy

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Strategic Enterprise Account Executive-Healthcare and Life Sciences at Salesforce

Greater London, England, United Kingdom

Overview

Brianna Lacy is a Strategic Enterprise Account Executive at Salesforce, specializing in the Healthcare and Life Sciences sector. She focuses on helping clients optimize resources and leverage Salesforce applications to enhance connections with their own customers. She is a graduate of the University of Colorado Boulder.

Brianna is a customer-focused professional with an interest in leadership development, underscored by her certification from Rapport Leadership International. Her professional interests include staying informed on business strategy through publications like the Harvard Business Review.

She was a finalist for the 2024 Woman in Sales award at Salesforce.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Healthcare Digital Transformation
Focuses on how the pharmaceutical and healthcare industries can use new channels to engage customers and navigate digital shifts.
Employee Engagement
Passionate about strategies for keeping employees engaged and safe, particularly within the evolving healthcare industry.
Customer Relationship Strategy
Helps her clients build better relationships with their customers, partners, and employees by leveraging technology effectively.

Media Appearances

Brianna has no verified media appearances

Work History

2-2021
Strategic Enterprise Account Executive-Healthcare and Life Sciences at Salesforce
3-2019 - 2-2021
Commercial Account Executive-Healthcare and Life Sciences at Salesforce
2-2018 - 2-2019
Account Executive- Mid Commercial at Salesforce
2-2017 - 1-2018
Senior Account Executive- Growth Business at Salesforce
2-2016 - 1-2017
Account Executive- Growth Business at Salesforce

Education

BA from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater London, England, United Kingdom Job Level : N/A Designation : Strategic Enterprise Account Executive-Healthcare and Life Sciences at Salesforce
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Insights For Selling To Brianna

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brianna is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brianna

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Brianna move?

  • They like to analyze well and then make their decisions.
  • Can Brianna take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brianna

Personality Compatibility


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