Brianne Heffner

Doer
DISC Type : ds

Vice President of Development at Southport Financial Services

Tampa, Florida, United States

Overview

Brianne Heffner serves as the Vice President of Development at Southport Financial Services, focusing on the affordable housing sector. She manages the entire development lifecycle, from applications and due diligence to closings. A graduate of the College of Charleston, she has overseen the closing of over 7, 500 units across multiple states.

Her prior experience as a residential real estate broker specializing in distressed assets, including short sales and foreclosures, provides her with a unique perspective in navigating complex property acquisitions and rehabilitation projects.

Personality Overview

Risk-Accepting

Deliberate Doer

Strategic Planner

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Affordable Housing
As VP of Development, she specializes in acquiring and rehabilitating affordable housing communities, utilizing programs like Low-Income Housing Tax Credit (LIHTC).
Real Estate Development
Manages all aspects of the development process for Southport's east coast division, from land identification through project stabilization and asset management.
Special Needs Housing
Involved in developing Independence Landing, a first-of-its-kind housing complex for her company, designed exclusively for adults with intellectual and developmental disabilities.

Media Appearances

Brianne has no verified media appearances

Work History

8-2012
Vice President of Development at Southport Financial Services
7-2009 - 6-2012
REALTOR at RE/MAX Coastal Realty

Education

2004 - 2008
Bachelor of Science (B.S.) from College of Charleston

More Information

Social Presence :

Prographics :

Exp : 16 Location : Tampa, Florida, United States Job Level : Senior Designation : Vice President of Development at Southport Financial Services
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Insights For Selling To Brianne

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brianne is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brianne

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brianne move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brianne take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brianne

Personality Compatibility


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