Bridgett Roode

Energizer
DISC Type : I

Director of Marketing And Advertising at Diversified Services, Inc.

Sarasota, Florida, United States

Overview

Bridgett Roode is a marketing executive with over 20 years of experience in CPG brand marketing and communications, specializing in driving multi-billion dollar revenues. A graduate of Purdue University, she currently leads marketing and advertising for a diverse portfolio of brands in healthcare, law, and wellness. Colleagues describe her as highly talented, analytical, and motivated.


Bridgett has a long track record of delivering double to triple-digit growth in sales and engagement for B2C, B2B, and D2C brands.

Personality Overview

Believer

Relationship Oriented

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

CPG Brand Strategy
Her career spans over 20 years in CPG brand and category marketing, with a focus on transforming brands to significantly increase market awareness.
D2C Marketing
Possesses over eight years of hands-on experience in growing direct-to-consumer brands, including luxury CPG and white-label beauty products.
Personal Injury Marketing
Currently directs marketing for 1-800-ASK-GARY and 411 Pain, authoring content on topics like car accidents and insurance claims.

Media Appearances

Bridgett has no verified media appearances

Work History

7-2024
Director of Marketing And Advertising at Diversified Services, Inc.
7-2024
Director of Marketing And Advertising at PHYSICIANS GROUP LLC
6-2016
CPG Brand Marketing Consultant at Real 3 Marketing Agency
5-2016
VP of Marketing at LEDFORD&RHODES
3-2023 - 5-2024
Director of Marketing at World Product Solutions

Education

1990 - 1995
Bachelor of Science (BS) from Purdue University
1986 - 1990
Education details unavailable from Benet Academy

More Information

Social Presence :

Prographics :

Exp : 9 Location : Sarasota, Florida, United States Job Level : Mid-senior Designation : Director of Marketing And Advertising at Diversified Services, Inc.
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Insights For Selling To Bridgett

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bridgett is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Bridgett

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bridgett move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Bridgett take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Bridgett

Personality Compatibility


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