Brigid Case

Wildcard
DISC Type : cis

Marketing Director at Fidelity Investments

Kingston, Massachusetts, United States

Overview

Brigid Case is a Marketing Director at Fidelity Investments with a background in business development and growth marketing from her previous tenure at Havas Media Group. A graduate of Boston University, she focuses on designing audience-centric media plans and identifying growth targets to create impactful, integrated campaigns for clients.

Brigid is passionate about mentoring and developing talent, particularly within the user experience and design community. She actively uses her professional network to connect gifted designers with career opportunities, demonstrating a commitment to helping others succeed and grow within the industry.

She was selected for the 2015-2016 MITX Future Leaders Group, an honor given to only eight individuals for their leadership and early impact on Massachusetts innovation ecosystem.

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Growth Marketing
Her roles at Havas Media Group and Fidelity Investments show a strong focus on business development and leveraging data to hit growth targets for clients.
UX/UI Design Talent
She has repeatedly used her network to advocate for and help place talented product and UX/UI designers into new roles and internships.
Audience-Centric Strategy
A recent hiring post emphasized the importance of using data to understand targets and design audience-first approaches to media planning.

Media Appearances

Brigid has no verified media appearances

Work History

12-2022
Marketing Director at Fidelity Investments
4-2021 - 12-2022
Senior Account Supervisor at Fidelity Investments
4-2020 - 4-2021
Growth & Agency Marketing Director, Arnold & Havas Media at Havas Media Group
3-2019 - 3-2020
Supervisor, Business Development at Havas Media Group
4-2017 - 3-2019
Senior Manager, Business Development at Havas Media Group

Education

Education details unavailable from Boston University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Kingston, Massachusetts, United States Job Level : Mid-senior Designation : Marketing Director at Fidelity Investments
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Insights For Selling To Brigid

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brigid is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brigid

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Brigid move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Brigid take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brigid

Personality Compatibility


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