Brigit McLaughlin Hoffman

Critic
DISC Type : C

Director, Operations and Reference Data Management, Global Clinical Data Standards at Merck

New York City Metropolitan Area, United States

Overview

Brigit has no verified overview

Personality Overview

Critic

Information Seeker

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Brigit has no verified topics they care about

Media Appearances

Brigit has no verified media appearances

Work History

9-2024
Director, Operations and Reference Data Management, Global Clinical Data Standards at Merck
6-2022 - 9-2024
Associate Director, External Data Acquisition at Bristol Myers Squibb
4-2020 - 6-2022
Senior External Data Acquisition Specialist at Bristol Myers Squibb
10-2017 - 4-2020
Data Manager at Bristol Myers Squibb
3-2015 - 9-2017
Senior Clinical Research Associate at Memorial Sloan Kettering Cancer Center

Education

2016 - 2018
Master's degree from Northwestern University
2014 - 2015
Certificate from University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Operations and Reference Data Management, Global Clinical Data Standards at Merck
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Insights For Selling To Brigit

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brigit is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Brigit

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Brigit move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Brigit take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Brigit

Personality Compatibility


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