Britta Hekmat

Questioner
DISC Type : c

Founder & CEO at ruhi

Berlin, Berlin, Germany

Overview

Britta has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Britta has no verified topics they care about

Media Appearances

Britta has no verified media appearances

Work History

2019
Founder & CEO at ruhi
8-2015 - 12-2018
Head of Sales DACH & NL at travel audience GmbH - An Amadeus Company
5-2012 - 7-2015
Head of Publisher Sales DACH at Ströer SSP GmbH
2010 - 2012
Team Lead Account Management at Condé Nast Digital Germany GmbH
2004 - 2010
Head of Campaign/Media Product Management at Teradata (eCircle)

Education

Education details unavailable from CEMS - The Global Alliance in Management Education
Education details unavailable from HEC Paris

More Information

Social Presence :

Prographics :

Exp : 22 Location : Berlin, Berlin, Germany Job Level : Leadership Designation : Founder & CEO at ruhi
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Insights For Selling To Britta

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Britta is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Britta

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Britta move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Britta take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Britta

Personality Compatibility


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