Brittany Jiao

Questioner
DISC Type : c

Entrepreneur in Residence at Antler

Toronto, Ontario, Canada

Overview

Brittany Jiao is a Founder in Residence at Antler, currently building a new venture in AI and marketing analytics. With a background that includes a Master of Arts from the University of the Arts London, she previously founded a performance marketing agency that scaled over 70 brands, generating over $5M in client revenue.

Outside of her founder role, Brittany is deeply invested in fostering professional communities. She co-founded digiTO, a nonprofit for over 1, 000 digital marketers in the Toronto area, and expresses a genuine passion for hosting events that connect people and spark conversations.

She once made the bold decision to quit a stable, enjoyable job because she felt she was "playing it safe" and wanted to bet on herself.

Personality Overview

Systematic

Price-Sensitive

Cautious & Analytical

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AI in Marketing
Currently building an AI and marketing analytics platform at Antler and speaks at events about Generative Engine Optimization (GEO).
Marketing Communities
Co-founded and helps lead digiTO, a community for 1, 000+ marketing professionals, stating she's "obsessed with hosting events" that bring people together.
Go-to-Market Strategy
Her expertise includes GTM strategy, digital branding, and growth consulting, honed by scaling numerous direct-to-consumer and SMB brands.

Media Appearances

Brittany has no verified media appearances

Work History

9-2025
Entrepreneur in Residence at Antler
5-2024
Co-founder, Public Relations at digiTO
6-2023
Founder at Nexthand Media
9-2024 - 8-2025
Programmatic Trader at Hotspex Media
3-2023 - 9-2024
Senior Media Coordinator at Kingstar Media

Education

9-2014 - 6-2018
Bachelor of Business Administration - BBA from Western University
10-2021 - 2-2023
Master of Arts - MA from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 2 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Entrepreneur in Residence at Antler
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Insights For Selling To Brittany

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brittany is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brittany

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brittany move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brittany take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Brittany

Personality Compatibility


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