Brittany Usher

Captain
DISC Type : DS

Chief Executive Officer at Likwidity - Automated Cash Optimization

Greater Philadelphia, United States

Overview

Brittany Usher is the Chief Executive Officer at Likwidity, specializing in global go-to-market business strategy for SaaS and FinTech companies. She has a proven track record of driving significant revenue growth, including a 400% increase in SaaS TCV during her time as CRO at Quavo Fraud & Disputes.

Outside of her executive roles, Brittany is deeply passionate about physical fitness and wellness. She is the President and Co-Owner of Viking Fitness LLC and holds professional certifications as a Certified Strength and Conditioning Specialist (CSCS) and an Athletic Coach, demonstrating a long-standing commitment to the field.

She uniquely combines her expertise as a FinTech executive with her professional-level dedication to strength and conditioning.

Personality Overview

Planner & Achiever

Dynamic But Sincere

Consummate Professional

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Cash Optimization
As CEO of Likwidity, she is focused on launching a cash optimization platform and frequently posts about making cash concentration a strategic advantage for businesses.
Proactive Treasury
She is a thought leader on shifting cash management from a reactive, back-office task to a proactive, boardroom-level strategic imperative, especially in volatile economic climates.
SaaS Scalability
Her career history, including founding beRev. io and her CRO role at Quavo, is centered on designing and implementing strategies for high-growth, scalable SaaS revenue models.

Media Appearances

Brittany has no verified media appearances

Work History

9-2024
Chief Executive Officer at Likwidity - Automated Cash Optimization
8-2024
Executive Partner at Harold Allen International
6-2023
CEO & Co-Founder at beRev.io
3-2019 - 3-2024
President and Co-Owner at Viking Fitness LLC
5-2019 - 6-2023
Chief Revenue Officer (CRO) at Quavo Fraud & Disputes

Education

Brittany has no verified education history

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Philadelphia, United States Job Level : Leadership Designation : Chief Executive Officer at Likwidity - Automated Cash Optimization

Interested in

Sports

Lacrosse, Strength and Conditioning

Health & Outdoor

Strength and Conditioning

Lifestyle

Sommelier

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Insights For Selling To Brittany

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brittany is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brittany

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brittany move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brittany take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brittany

Personality Compatibility


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