Gloria Salmasi

Enigma
DISC Type : idc

Brand Specialist at Ariston Group

Milan, Lombardy, Italy

Overview

Gloria Salmasi is a Brand Specialist at Ariston Group, where she manages the new product development lifecycle, from R&D collaboration to final launch. A graduate of Bocconi University, her expertise includes market analysis, competitor monitoring, and creating advertising materials. She holds a C1 English certification.

Drawing from her experiences in customer-facing roles, Gloria has a keen eye for presentation and visual merchandising. Her background includes working for fashion retailer ZARA and a traditional Venetian mask and costume atelier, suggesting an appreciation for both modern retail and historical craftsmanship.

Unique fact: Gloria previously worked as a sales assistant in an atelier for traditional Venetian masks and costumes.

Personality Overview

Fast Follower

Hard To Convince

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Product Lifecycle
Her role involves overseeing the entire product journey, from initial R&D engagement through to the market launch and promotional activities.
Digital Content
She developed editorial plans for the Ariston blog and social media, contributed to website content, and coordinated photo and video shoots.
Market Intelligence
A core responsibility is conducting market analysis, identifying emerging trends, and closely monitoring the activities of competitors.

Media Appearances

Gloria has no verified media appearances

Work History

7-2022
Brand Specialist at Ariston Group
1-2022 - 9-2022
Product Marketing Intern at Ariston Group
1-2020 - 3-2020
Customer Service Sales Assistant at ZARA SA
11-2017 - 3-2019
Event Staff at Endar Centro Internazionale Servizi Congressuali
1-2017 - 2-2019
Customer Service Sales Assistant at Atelier La Bauta, Maschere e Costumi veneziani

Education

1-2021 - 6-2022
Marketing e comunicazione from Università Bocconi
9-2016 - 10-2019
Laurea triennale from Università Ca'​ Foscari Venezia

More Information

Social Presence :

Prographics :

Exp : 6 Location : Milan, Lombardy, Italy Job Level : Junior Designation : Brand Specialist at Ariston Group
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Insights For Selling To Gloria

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gloria is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Gloria

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Gloria move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Gloria take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Gloria

Personality Compatibility


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