Brock Edwards

Wildcard
DISC Type : cis

Director of Global Business Development, Defense and Intelligence at Planet

Arlington, Virginia, United States

Overview

Brock Edwards leads Global Business Development for Defense and Intelligence at Planet, leveraging over 15 years of experience in senior roles within the U. S. Intelligence Community, including the ODNI and NRO. He holds a Master of Arts from The George Washington University and was a Seminar XXI Fellow at MIT.

He is passionate about applying innovative commercial space technology to support national security missions for the U. S. and its international allies. He frequently engages with industry partners and highlights the importance of collaboration in advancing geospatial intelligence capabilities.

Unique fact: Before joining the private sector, he served as a Staff Director for Policy and Capabilities within the Office of the Director of National Intelligence.

Personality Overview

Curious But Skeptical

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Geospatial Intelligence
His career is dedicated to GEOINT. He is an active participant in the community, speaking at events like the USGIF GEOINT Symposium.
Commercial Space Tech
He shows great enthusiasm for Planet's satellite launches and praises innovations from partners like BlackSky, Pixxel, and Orbital Sidekick in his public posts.
Global Defense Partnerships
His current role is global-facing, and he expresses excitement about working with organizations like NATO Allied Command Transformation to advance shared security objectives.

Media Appearances

Brock has no verified media appearances

Work History

4-2025
Director of Global Business Development, Defense and Intelligence at Planet
8-2021 - 4-2025
Director of Business Development, Planet Federal at Planet
8-2020 - 8-2021
Staff Director, Policy and Capabilities at Office of the Director of National Intelligence
8-2018 - 8-2020
Director, IC Strategic Initiatives at Office of the Director of National Intelligence
12-2016 - 8-2018
Deputy Director, Office of Policy and Strategy at National Reconnaissance Office (NRO)

Education

9-2010 - 5-2011
Seminar XXI Fellowship from Massachusetts Institute of Technology
9-2005 - 5-2008
Master of Arts - MA from The George Washington University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Arlington, Virginia, United States Job Level : Mid-senior Designation : Director of Global Business Development, Defense and Intelligence at Planet
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Insights For Selling To Brock

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brock is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brock

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Brock move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Brock take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brock

Personality Compatibility


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