Brook McShane Bock

Questioner
DISC Type : c

Chief Product Officer at ServiceTrade

Old Greenwich, Connecticut, United States

Overview

Brook McShane Bock is an entrepreneurial and revenue-focused Chief Product Officer at ServiceTrade, specializing in vertical SaaS. With an MBA from Duke University, she has a proven record of launching new products, integrating acquisitions, and driving growth at private equity-backed software companies like Lightspeed Systems and Vanco.

She has a professional interest in fostering inclusive cultures and understanding unconscious bias, holding certifications in both areas. Brook is also focused on the application of technology to support and empower workers in the commercial trades, aiming to ease their manual burdens and increase their value over time.

She is a proponent of using "Agentic AI" to simplify user experiences by handling complex tasks behind the scenes.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Agentic AI
Her recent posts highlight a focus on building Agentic AI at ServiceTrade to simplify user experiences and handle complexity for commercial contractors.
Tech in Skilled Trades
She believes technology and AI will have a tangible impact on skilled trade professionals, a key customer base for her current company, ServiceTrade.
Vertical SaaS Growth
Her career has centered on leading product strategy and driving growth for multiple private equity-backed vertical SaaS software companies.

Media Appearances

ServiceTrade Welcomes Brook Bock as Chief Product Officer. Featured in Yahoo Finance

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Brook Bock on The New Technology Standard for Fire and Life Safety Inspections. Featured in ServiceTrade Blog

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ServiceTrade Welcomes Brook Bock as Chief Product Officer. Featured in ServiceTrade

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Work History

11-2024
Chief Product Officer at ServiceTrade
7-2022 - 11-2024
Chief Product Officer at Lightspeed Systems
11-2019 - 7-2022
Chief Product Officer at Vanco
10-2018 - 11-2019
Vice President, Product at Vanco
4-2014 - 8-2018
Vice President of Product, Mobile & Analytics at Blackboard

Education

Master of Business Administration - MBA from Duke University - The Fuqua School of Business
Bachelor of Arts (B.A.) from St. Olaf College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Old Greenwich, Connecticut, United States Job Level : Leadership Designation : Chief Product Officer at ServiceTrade
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Insights For Selling To Brook

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brook is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brook

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brook move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brook take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Brook

Personality Compatibility


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