Brooke A.

Inquisitor
DISC Type : Ic

Head of CRM at Newton Baby, Inc.

New York City Metropolitan Area, United States

Overview

Brooke is the Head of CRM at Newton Baby, Inc. , specializing in lifecycle, email, and SMS marketing for prominent retail brands like Tapestry and Olive & June. Colleagues describe her as a thoughtful collaborator with infectious positivity and great attention to detail. She is a graduate of Rutgers Business School.

She is a proud recipient of the Golden Thread Award, an honor for employee recognition she received during her tenure at a previous company.

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

CRM & Lifecycle
As the Head of CRM with a career focused on lifecycle strategy, this represents her core professional expertise across multiple retail brands.
Email & SMS Marketing
She has held multiple senior manager roles at companies like Tapestry and Olive & June specifically focused on building and optimizing these channels.
DTC Retail Growth
Her experience at direct-to-consumer brands like Newton Baby and Olive & June points to an expertise in driving growth for e-commerce businesses.

Media Appearances

Brooke has no verified media appearances

Work History

4-2025
Head of CRM at Newton Baby, Inc.
7-2022 - 4-2025
Senior Manager, Email Marketing & SMS at Tapestry
11-2021 - 7-2022
Manager, Email Marketing & SMS at Tapestry
7-2021 - 11-2021
Senior Manager, CRM & Lifecycle at Olive & June
2-2021 - 7-2021
Email Marketing Manager at Olive & June

Education

2010 - 2014
Bachelor of Science (B.S.) from Rutgers, The State University of New Jersey - Rutgers Business School

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Head of CRM at Newton Baby, Inc.
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Insights For Selling To Brooke

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brooke is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brooke

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Brooke move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Brooke take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Brooke

Personality Compatibility


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