Brooke A. in

Brooke A.

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Head of CRM at Newton Baby, Inc.
📍 New York City Metropolitan Area, United States

Brooke is the Head of CRM at Newton Baby, Inc. , specializing in lifecycle, email, and SMS marketing for prominent retail brands like Tapestry and Olive & June. Colleagues describe her as a thoughtful collaborator with infectious positivity and great attention to detail. She is a graduate of Rutgers Business School.

She is a proud recipient of the Golden Thread Award, an honor for employee recognition she received during her tenure at a previous company.

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Experience
10 Years
Current Role
Head of CRM
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Brooke cares about

CRM & Lifecycle
As the Head of CRM with a career focused on lifecycle strategy, this represents her core professional expertise across multiple retail brands.
Email & SMS Marketing
She has held multiple senior manager roles at companies like Tapestry and Olive & June specifically focused on building and optimizing these channels.
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Career

Work history

4-2025
Head of CRM
Newton Baby, Inc.
7-2022 - 4-2025
Senior Manager, Email Marketing & SMS
Tapestry
11-2021 - 7-2022
Manager, Email Marketing & SMS
Tapestry
7-2021 - 11-2021
Senior Manager, CRM & Lifecycle
Olive & June
2-2021 - 7-2021
Email Marketing Manager
Olive & June
In the press

Media appearances

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Education
2010 - 2014
Bachelor of Science (B.S.)
Rutgers, The State University of New Jersey - Rutgers Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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