Brooke Afick

Examiner
DISC Type : cs

Maximizinng ROI @ Expo & Events at BizRock - Smart Hi Tech Marketing

New York, New York, United States

Overview

Brooke Afick is an Event-Led Growth (ELG) specialist at BizRock, focusing on maximizing event ROI for B2B high-tech companies. Described by colleagues as intuitive and purposeful, she is an expert in go-to-market strategies and sales-marketing alignment. She holds an MBA from Northwesterns Kellogg School of Management.

As a speaker and mentor for organizations like 18X Elite Impact and InNegev, she is passionate about coaching others to success and helping them overcome challenges like stage fright. Her professional interests include the business strategies of companies like Gartner and The Walt Disney Company.

Unique fact: Brooke refers to trade show booths as potential "crime scenes" where ROI is the victim if sales and marketing are not perfectly aligned.

Personality Overview

Overcautious

Unexpressive

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Event-Led Growth
Her core philosophy, viewing in-person events as a critical and often misunderstood division of a go-to-market strategy, especially in an AI-saturated world.
Maximizing Event ROI
She specializes in transforming events from costly expenses into measurable revenue drivers by creating strategic playbooks for sales and marketing teams.
Guerrilla Marketing
Listed as a key skill, she advocates for unconventional, high-impact marketing tactics to stand out, such as her "Ethical Spy" maneuver for competitive intelligence.

Media Appearances

Brooke has no verified media appearances

Work History

2013
Maximizinng ROI @ Expo & Events at BizRock - Smart Hi Tech Marketing
2026
Expert & Mentor at 18X Elite Impact
2025
Revenue Officer at Stealth Startup
2025
Special Event Manager at Scodix
2024
Business Mentor at InNegev

Education

2007 - 2009
MBA from Northwestern University - Kellogg School of Management
1995 - 1997
BS from City University of New York-College of Staten Island

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Middle Designation : Maximizinng ROI @ Expo & Events at BizRock - Smart Hi Tech Marketing
URL has been copied!

Insights For Selling To Brooke

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brooke is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Brooke

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Brooke move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Brooke take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Brooke

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.