Brooke Eichhorn

Go-getter
DISC Type : d

Country Manager at behamics

Australia

Overview

Brooke Eichhorn is the Country Manager for behamics, where she applies AI and behavioral science to e-commerce. With over 13 years at eBay Australia leading fashion, luxury, and C2C marketplaces, she is a recognized expert in consumer behavior. Her work earned her a spot on Ragtraders Top 20 Tech Leaders list.

Her colleagues describe her as a commercially savvy, level-headed, and organized leader who excels at seeing the bigger picture. Outside of her tech-focused career, she holds a certification in Interior Decoration, suggesting a strong interest in design and aesthetics.

She launched eBay Australias first-ever Circular Fashion Fund to support and scale sustainable fashion solutions.

Personality Overview

Challenger

Direct & Candid

Vision Oriented

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Behavioral Science
Her current role at behamics and recent speaking engagements focus on using behavioral science and causal AI to understand subconscious shopping decisions and optimize the customer journey.
Circular Fashion
She launched eBay Australia's inaugural Circular Fashion Fund and has a professional background in driving initiatives for sustainable and pre-loved fashion.
E-commerce Innovation
Following a long tenure managing billion-dollar portfolios at eBay, her current work involves finding and fixing e-commerce revenue loss automatically.

Media Appearances

Brooke has no verified media appearances

Work History

8-2024
Country Manager at behamics
7-2024
Strategy Consultant at RCYCL
1-2023 - 3-2024
Head of Fashion at eBay
1-2021 - 3-2023
Head of Consumer Marketplace (C2C), Luxury & Authentication at eBay
8-2019 - 12-2020
Head of Buyer Engagement & Consumer Marketplace (C2C) at eBay

Education

2001 - 2003
BA Business (Communications) from Bond University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Australia Job Level : Middle Designation : Country Manager at behamics
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Insights For Selling To Brooke

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brooke is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Brooke

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Brooke move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Brooke take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Brooke

Personality Compatibility


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