Brooke Eichhorn in

Brooke Eichhorn

Go-getter · DISC type d
Country Manager at behamics
📍 Australia

Brooke Eichhorn is the Country Manager for behamics, where she applies AI and behavioral science to e-commerce. With over 13 years at eBay Australia leading fashion, luxury, and C2C marketplaces, she is a recognized expert in consumer behavior. Her work earned her a spot on Ragtraders Top 20 Tech Leaders list.

Her colleagues describe her as a commercially savvy, level-headed, and organized leader who excels at seeing the bigger picture. Outside of her tech-focused career, she holds a certification in Interior Decoration, suggesting a strong interest in design and aesthetics.

She launched eBay Australias first-ever Circular Fashion Fund to support and scale sustainable fashion solutions.

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Experience
21 Years
Current Role
Country Manager
Job Level
Middle
Location
Australia
Personality Overview

How Brooke shows up

Challenger
Direct & Candid
Vision Oriented

They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact. They respond well to confident salespeople.

Priorities

Topics Brooke cares about

Behavioral Science
Her current role at behamics and recent speaking engagements focus on using behavioral science and causal AI to understand subconscious shopping decisions and optimize the customer journey.
Circular Fashion
She launched eBay Australia's inaugural Circular Fashion Fund and has a professional background in driving initiatives for sustainable and pre-loved fashion.
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Career

Work history

8-2024
Country Manager
behamics
7-2024
Strategy Consultant
RCYCL
1-2023 - 3-2024
Head of Fashion
eBay
1-2021 - 3-2023
Head of Consumer Marketplace (C2C), Luxury & Authentication
eBay
8-2019 - 12-2020
Head of Buyer Engagement & Consumer Marketplace (C2C)
eBay
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2003
BA Business (Communications)
Bond University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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