Brooke Eichhorn in

Brooke Eichhorn

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Country Manager at behamics
📍 Australia

Brooke Eichhorn is the Country Manager for behamics, where she applies AI and behavioral science to e-commerce. With over 13 years at eBay Australia leading fashion, luxury, and C2C marketplaces, she is a recognized expert in consumer behavior. Her work earned her a spot on Ragtraders Top 20 Tech Leaders list.

Her colleagues describe her as a commercially savvy, level-headed, and organized leader who excels at seeing the bigger picture. Outside of her tech-focused career, she holds a certification in Interior Decoration, suggesting a strong interest in design and aesthetics.

She launched eBay Australias first-ever Circular Fashion Fund to support and scale sustainable fashion solutions.

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Experience
21 Years
Current Role
Country Manager
Job Level
Middle
Location
Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Brooke cares about

Behavioral Science
Her current role at behamics and recent speaking engagements focus on using behavioral science and causal AI to understand subconscious shopping decisions and optimize the customer journey.
Circular Fashion
She launched eBay Australia's inaugural Circular Fashion Fund and has a professional background in driving initiatives for sustainable and pre-loved fashion.
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Career

Work history

8-2024
Country Manager
behamics
7-2024
Strategy Consultant
RCYCL
1-2023 - 3-2024
Head of Fashion
eBay
1-2021 - 3-2023
Head of Consumer Marketplace (C2C), Luxury & Authentication
eBay
8-2019 - 12-2020
Head of Buyer Engagement & Consumer Marketplace (C2C)
eBay
In the press

Media appearances

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Education
2001 - 2003
BA Business (Communications)
Bond University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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