Bruce Castner, Ph.D.

Trailblazer
DISC Type : DI

Associate Director, Commercial Data Management at Illumina

Austin, Texas, United States

Overview

Bruce has no verified overview

Personality Overview

Values Relationships

Achievement-Oriented

Assertive

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Bruce has no verified topics they care about

Media Appearances

Bruce has no verified media appearances

Work History

2-2017
Associate Director, Commercial Data Management at Illumina
10-2016 - 2-2017
Sr. Product Manager Applications and QA Support at Information Publishing Company
5-2014
Leader, DaaS Business Development at Dun and Bradstreet
8-2003 - 4-2013
Director, Customer Data Operations at BMC Software
Sr. Manager, Product Operations at BMC Software

Education

1979 - 1984
PhD from University of South Carolina
2003 - 2006
MS from Our Lady of the Lake University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Associate Director, Commercial Data Management at Illumina
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Talk about yourself and some of your achievements at the start of the conversation
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Bruce

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Bruce take some risk or not?

  • They can take risks if necessary.

You And Bruce

Personality Compatibility


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