Bruce Chen

Critic
DISC Type : C

Investor at Capsule

San Jose, California, United States

Overview

Bruce is a FinTech founder and technology veteran with a career blending strategy and creativity. He is the Founder & CEO of INSTO, a pioneering payments app. His career highlights include being a founding member of SINA. com and serving as Head of Strategy for eBay Taiwan. He holds an MSc in Computing & Mathematics.

Outside of his tech career, Bruce has a deep background in the arts, having spent ten years in academic Fine Arts studies which inspired his entrepreneurial ventures. He is also a dedicated yoga fanatic, balancing his professional life with a focus on personal wellness and creativity.

Before his career in internet technology and finance, Bruce worked as a 3D Animator for video game developer SONY Psygnosis in the UK.

Personality Overview

Critic

Objective Thinker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

FinTech Innovation
As the founder of INSTO, he has pioneered mobile payment solutions and recently won the Mastercard Award at Japan's prestigious FINOPITCH 2025.
Art and Technology
His background as a visual artist inspired his FinTech company's creation, and he previously worked as a professional 3D Animator for SONY.
Startup Investing
He is an active early-stage investor, having backed companies like Capsule in 2019 before it attracted major venture capital firms.

Media Appearances

Bruce has no verified media appearances

Work History

10-2019
Investor at Capsule
10-2013
Founder & CEO at INSTO
2-2012 - 10-2012
Country Manager at Wrapp
7-2008 - 7-2010
Assistant Professor at Toko University
8-2005 - 12-2007
Head of Strategy at eBay

Education

2006 - 2009
EMBA from National Taiwan University
1995 - 1996
Master of Science from Teesside University

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Jose, California, United States Job Level : Leadership Designation : Investor at Capsule
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Bruce

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Bruce take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Bruce

Personality Compatibility


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