Bruce Cooks in

Bruce Cooks

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Business Development Specialist at FUCHS LUBRICANTS SA
📍 Boksburg, Gauteng, South Africa

Bruce Cooks is a Business Development Specialist at Fuchs Lubricants SA, focusing on the Rotary Motion division. He has a strong background in technical sales and account management from his time at Atlas Copco and Sandvik, with expertise in low-pressure solutions and aftermarket services. He holds an advanced certificate from Henley Business School.

Colleagues consistently describe him as a dedicated, customer-focused, and persistent team player with high work ethics, who excels at delivering on sales targets even under pressure.

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Experience
17 Years
Current Role
Business Development Specialist
Job Level
Junior
Location
Boksburg, Gauteng, South Africa
Personality Overview

How Bruce shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Bruce cares about

Rotary Motion Lubrication
As a specialist in this area for Fuchs Lubricants, he focuses on aligning innovative lubrication technologies with client needs to enhance equipment performance and reliability.
Industrial Energy Savings
During his time at Atlas Copco, he promoted low-pressure solutions like screw blowers for their significant energy-saving benefits in industries such as cement manufacturing.
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Career

Work history

10-2025
Business Development Specialist
FUCHS LUBRICANTS SA
2-2022 - 10-2025
Low Pressure Specialist
Atlas Copco
2-2022 - 12-2023
Sales Engineer
Atlas Copco
11-2010 - 11-2019
Account Manager Southern Africa
Sandvik
9-2008 - 10-2010
PSSR - Parts Supply & Services Representative
Sandvik
In the press

Media appearances

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Education
2018 - 2019
Advanced Certificate NQF 6
Henley Business School
2-2020 - 3-2020
Sales and Leadership Mastery
Uncovering Greatness
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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