Bruce Frost

Examiner
DISC Type : cs

VP of Intelligence at Rhombus Power Inc.

Reston, Virginia, United States

Overview

Bruce Frost is the VP of Intelligence at Rhombus Power, where he leads the application of AI to solve complex U. S. national security challenges. A proven innovator, he draws on decades of global experience, including a distinguished 31-year career with the CIA, to drive the transformation of intelligence collection and analysis.

Outside of his professional life, Bruce is a father, husband, and avid runner and cyclist. He is also a supporter of local small businesses, particularly a coffee producer at the Herndon, Virginia Farmers Market, reflecting his engagement with his local community.

He is the recipient of the Distinguished Career Intelligence Medal and a CIA Certificate of Distinction.

Personality Overview

Tough To Convince

Unexpressive

Late Adopter

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

AI in National Security
Leads the AI-driven transformation of intelligence. He has spoken on using AI to predict military aggression, protect undersea cables, and provide decision-making advantages.
Intelligence Transformation
Focuses on moving from reactive analysis to proactive, predictive intelligence, using AI to provide decision advantage at speed and scale for defense and security clients.
Public-Private Partnerships
Advocates for government and private sector collaboration to bring speed, innovation, and diverse thinking to solve challenging national security problems.

Media Appearances

Bruce has no verified media appearances

Work History

8-2024
VP of Intelligence at Rhombus Power Inc.
9-2023 - 8-2024
Director of Intelligence at Rhombus Power Inc.
1-2023
Consultant on National Security and Technology Issues at Self-employed
9-1991 - 12-2022
Senior Executive Service at US Federal Government

Education

9-1988 - 12-1990
Master of Science from University of Arizona
9-1983 - 5-1987
Bachelor's degree from University of Louisville

More Information

Social Presence :

Prographics :

Exp : 34 Location : Reston, Virginia, United States Job Level : Senior Designation : VP of Intelligence at Rhombus Power Inc.
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Bruce

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Bruce take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Bruce

Personality Compatibility


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