Bruce Hunter

Energizer
DISC Type : I

Chief Innovation Officer at University of Utah

Salt Lake City, Utah, United States

Overview

Bruce Hunter is the Chief Innovation Officer at the University of Utah, leading research commercialization and economic development initiatives. An experienced entrepreneur with a JD and MBA from the University of Iowa, he specializes in technology ventures, incubation, and patent monetization. Colleagues describe him as an extraordinary and phenomenal executive leader.

Personality Overview

Believer

Full Of Energy

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Research Commercialization
His entire career focuses on moving university research to the market, managing IP, licensing, and creating new ventures.
University Innovation
He has held executive roles driving innovation, entrepreneurship, and technology transfer at the University of Utah, the University of California system, and Rensselaer Polytechnic Institute.
Academic Partnerships
A key competency is creating sustainable and successful partnerships between academia, government, and industry to foster economic growth.

Media Appearances

Bruce Hunter named new Interim Chief Innovation and Economic Engagement Officer. Featured in University of Utah Research

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How is PIVOT Center pivoting? A Q&A with Interim Chief Innovation and Economic Engagement Officer Bruce Hunter. Featured in Technology Licensing Office, University of Utah

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UEDA Innovation Network Hosts University of Utah. Featured in UniversityEDA.org

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Work History

4-2023
Chief Innovation Officer at University of Utah
1-2023 - 4-2023
Executive Director - Technology Commercialization at University of Utah
1-2023
Executive Director - Innovation Transfer and Entrepreneurship at University of California Office of the President
Executive Director - Intellectual Property, Technology Transfer, and New Ventures at Rensselaer Polytechnic Institute
Associate Professor of Business Management and Adjuct Faculty at Lone Star College

Education

Juris Doctorate from University of Iowa College of Law
Master of Business Administration from The University of Iowa Tippie College of Business

More Information

Social Presence :

Prographics :

Exp : 3 Location : Salt Lake City, Utah, United States Job Level : Leadership Designation : Chief Innovation Officer at University of Utah
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Bruce

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Bruce take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Bruce

Personality Compatibility


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