Bruce Lawson

Researcher
DISC Type : Cs

Agribusiness Relationship Manager at Farm Credit of the Virginias

Montpelier, Virginia, United States

Overview

Bruce has no verified overview

Personality Overview

ROI Seeker

Cost Conscious

Soft Communicator

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Bruce has no verified topics they care about

Media Appearances

Bruce has no verified media appearances

Work History

10-2020
Agribusiness Relationship Manager at Farm Credit of the Virginias
President at Galloping Acres Foundation, Inc.
Co-Owner at Galloping Acres, LLC
Co-Owner at Blue Ridge Livestock, LLC
8-2009 - 10-2020
Technical Consultant at Industrial Maintenance Solutions, Inc.

Education

Bachelor of Science from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 16 Location : Montpelier, Virginia, United States Job Level : Middle Designation : Agribusiness Relationship Manager at Farm Credit of the Virginias
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Actively address their concerns around change, risk, and acceptance by users
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Bruce

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Bruce take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Bruce

Personality Compatibility


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