Bruce McDonnell

Examiner
DISC Type : cs

Managing Director - Private Sector FM at OCS Group UK

Shackerstone, England, United Kingdom

Overview

Bruce McDonnell is the Managing Director for Private Sector FM at OCS Group UK, where he leverages extensive experience in client-focused solutions and driving growth. He previously led Incentive FM through significant development until its acquisition by Atalian Servest. He holds a Postgraduate Certificate in Management from Nottingham Business School.

Outside of his professional role, Bruce is a family man who enjoys spending time with his wife and two young boys. He leads an active lifestyle with interests in cycling, golf, and snowboarding when he has the opportunity to travel.

He recently secured a major five-year Integrated Facilities Management partnership with Merlin Entertainments, a first-of-its-kind agreement in the UK attractions sector.

Personality Overview

Late Adopter

Overcautious

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Strategic Partnerships
Secured a significant five-year IFM agreement with Merlin Entertainments, demonstrating a focus on long-term, high-value client relationships.
Business Growth
Successfully led Incentive FM through a period of significant growth and development, which culminated in its acquisition in 2022.
Team Empowerment
Passionate about creating a culture that empowers teams, fosters innovation, and builds sustainable, high-performing workplaces based on collaboration.

Media Appearances

5 Minutes With... Bruce McDonnell, Incentive FM. Featured in Facilities Management Forum

See Now

Work History

4-2023
Managing Director - Private Sector FM at OCS Group UK
8-2014 - 4-2023
Managing Director at Incentive Facilities Management Ltd
5-2012 - 8-2014
Operations Director at Incentive FM
3-2009 - 4-2012
Associate Director at Incentive Facilities Management ltd
1-1997 - 2-2009
National Client Relationship Manager at TNT UK Ltd

Education

1986 - 1992
Education details unavailable from Saint Anselms College
Postgraduate Certificate in Management from Nottingham Business School, Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Shackerstone, England, United Kingdom Job Level : Mid-senior Designation : Managing Director - Private Sector FM at OCS Group UK
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Bruce

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Bruce take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Bruce

Personality Compatibility


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