Bruce McKagan

Enthusiast
DISC Type : i

Founder, President at McKagan Entertainment

Mountlake Terrace, Washington, United States

Overview

Bruce is a music industry executive and composer with over four decades of experience. As founder of McKagan Entertainment, he creates music for film and theatre. He previously spent 17 years as a VP at Muzak, leading content strategy and production for clients like McDonalds and Lowes. He attended the University of Washington.

Outside of his corporate roles, Bruce is passionate about using music for social impact. He co-created and led Muzaks Heart & Soul Foundation, a non-profit dedicated to providing music education for underprivileged children. This passion extends to his personal work, where he has written and produced several original musicals addressing social themes.

After 50 years of development, Bruce recently completed his passion project: a 26-song rock opera titled "Hes Alive. "

Personality Overview

Non-Confrontational

Optimistic

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Rock Operas
He is the creator, writer, and producer of multiple musicals and rock operas, including his 50-year passion project, "He's Alive. "
Music Education
He helped create and eventually led Muzak's Heart & Soul Foundation, a non-profit supporting music education for underprivileged children across the country.
Social Impact Musicals
His original musicals, such as "All That Drama" and "No Fear For Freedom, " are written to address social issues like bullying, civil rights, and mental illness.

Media Appearances

Bruce has no verified media appearances

Work History

11-2012
Founder, President at McKagan Entertainment
2-2010 - 12-2012
VP, Muzak Heart & Soul Foundation; Company Events at Muzak
2-2004 - 2-2010
VP Music, Voice and Licensing at Muzak
VP at Sight & Sound

Education

1968 - 1974
Political Science from University of Washington

More Information

Social Presence :

Prographics :

Exp : 21 Location : Mountlake Terrace, Washington, United States Job Level : Leadership Designation : Founder, President at McKagan Entertainment
URL has been copied!

Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Bruce

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Bruce take some risk or not?

  • They can take some low-probability risks if needed.

You And Bruce

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.