Bruce Rutherford

Examiner
DISC Type : sc

Director and Team Leader - New Brunswick/PEI/Northern NS at CIBC

Moncton, New Brunswick, Canada

Overview

Bruce has no verified overview

Personality Overview

Status Quo Seeker

Late Adopter

Unexpressive

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Bruce has no verified topics they care about

Media Appearances

Bruce has no verified media appearances

Work History

10-2012
Director and Team Leader - New Brunswick/PEI/Northern NS at CIBC
5-2011 - 10-2012
Senior Account Manager at HSBC
7-1996 - 5-2011
Senior Manager, Atlantic Canada at GE Capital
Senior Manager, Atlantic Canada at GE Capital

Education

2001 - 2006
BBA from Cape Breton University
1988 - 1990
Bachelor of Business Administration (BBA) from Acadia University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Moncton, New Brunswick, Canada Job Level : Senior Designation : Director and Team Leader - New Brunswick/PEI/Northern NS at CIBC
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Bruce

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Bruce take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Bruce

Personality Compatibility


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