Bruce Townson

Energizer
DISC Type : I

Director, Growth and Transition Capital (Tech Sector) at BDC

Vancouver, British Columbia, Canada

Overview

Bruce Townson is a Director at BDC Capital, where he provides debt and quasi-equity financing to technology companies in British Columbia. A former Clean Tech and Software CEO with an MBA from Columbia Business School, he leverages his executive experience to help entrepreneurs with growth, acquisitions, and ownership transitions.

Bruce is a vocal supporter of the BC venture community, encouraging investment in local startups. He also shows a personal commitment to Canadian amateur sports, actively promoting fundraising initiatives for the Canadian Womens National Field Hockey Team, where his niece is a member.

As CEO of Ecotagious Inc. , he built the company from its founding to a successful exit, delivering a 46% annualized rate of return to investors.

Personality Overview

Relationship Oriented

Big Picture Person

Enthusiastic

They are always positive and upbeat, so take their promises with a pinch of salt.  They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

BC Tech Ecosystem
His role at BDC Capital is specifically focused on providing financing to growing tech companies based in British Columbia to help them scale and succeed.
Clean Technology
He has direct experience as a Clean Tech and Software executive and was the founder of Ecotagious, a company focused on energy efficiency analytics.
Growth Financing
He specializes in providing junior debt and quasi-equity capital for organic growth, business acquisitions, and management buy-outs in the tech sector.

Media Appearances

Bruce has no verified media appearances

Work History

9-2021
Director, Growth and Transition Capital (Tech Sector) at BDC
7-2019 - 1-2020
Head of Uplight Vancouver at Uplight
7-2019
CEO at Ecotagious
12-2015
Principal and Founder at Skook Management Consulting
Director of Strategy at Angstrom Power

Education

1998 - 2000
MBA from Columbia Business School
1990 - 1994
B. Sc (Eng) from Queen's University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Vancouver, British Columbia, Canada Job Level : Mid-senior Designation : Director, Growth and Transition Capital (Tech Sector) at BDC
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Bruce

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Bruce take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Bruce

Personality Compatibility


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