Bruna Moreira

Sharpshooter
DISC Type : CD

Gestão de Experiência do Cliente at Copa Energia

São Paulo, São Paulo, Brazil

Overview

Bruna Moreira is a Customer Experience Manager at Copa Energia, specializing in CX methodologies like NPS, CSAT, and CES. With a background in market intelligence at Thomson Reuters and Sem Parar, she has a Bachelors in Business Administration. Colleagues describe her as a resilient and empathetic leader with strong strategic vision and excellent communication skills.

Her most notable recent accomplishment was building the entire Customer Experience department from the ground up at Copa Energia.

Personality Overview

ROI Driven

Rigorous & Demanding

Precise But Practical

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Voice of Customer (VoC)
Her entire career focuses on implementing VoC methodologies like NPS, CSAT, and CES to drive improvements and manage 'closing the loop' with detractors.
Customer Journey Mapping
She has led 'Mystery Shopper' projects to gain new perspectives on the customer journey and define action plans for process improvement.
Developing Client Culture
A former colleague highlighted her fundamental role in building a comprehensive 'Customer Culture' program, showing a passion for embedding client-centricity within a company.

Media Appearances

Bruna has no verified media appearances

Work History

3-2025
Gestão de Experiência do Cliente at Copa Energia
6-2021 - 7-2025
Especialista em Customer Experience at Sem Parar
4-2019 - 6-2021
Senior NPS Analyst at Sem Parar
10-2018 - 4-2019
Senior Market Intelligence Analyst at Thomson Reuters Brasil
8-2015 - 4-2019
Strategic Planning | Market Intelligence at Thomson Reuters Brasil

Education

5-2022 - 5-2022
CX VoC - Voice Of Customer from MBA SEDA Executive Education
2011 - 2014
Bacharel em Administração de Empresas from Uninove - Universidade Nove de Julho

More Information

Social Presence :

Prographics :

Exp : 15 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gestão de Experiência do Cliente at Copa Energia
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Insights For Selling To Bruna

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruna is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bruna

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Bruna move?

  • They can take decisions very fast if you manage to convince them.
  • Can Bruna take some risk or not?

  • The risks don’t matter much to them.

You And Bruna

Personality Compatibility


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