Brunia Van Brakel

Evaluator
DISC Type : Dsc

Chief Operating Officer at Wortell

Amsterdam, North Holland, Netherlands

Overview

Brunia van Brakel is the Chief Operating Officer at Wortell, specializing in IT transformation and building high-performing teams. She excels in creating predictable IT delivery by focusing on operational excellence and change management. People who have worked with her describe her as inspiring and adept at managing change. She holds a B. A. from Amsterdam University of Applied Sciences.

Outside of her executive role, Brunia shows an appreciation for the arts and humanities, having shared her thoughts on the enduring relevance of Shakespeare. Her professional development also points to an interest in emotionally intelligent and humble leadership styles.

At a previous role with DXC Technology, she elevated customer satisfaction to 76%, surpassing the previous benchmark by a remarkable 13%.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI & Automation
Writes frequently about AI's role as a 'digital colleague' and leveraging tools like Microsoft Copilot to enhance managed services and drive efficiency.
Operational Excellence
Consistently focuses on creating structure and predictability, referencing models like the '5 Layers of Operational Excellence' to achieve sustainable growth and efficiency in IT delivery.
Change Management
As a Prosci® Certified Change Practitioner, she emphasizes that successfully landing new technology requires more than just training; it needs dedicated change management.

Media Appearances

From 2023 to 2024: looking back and ahead with COO Brunia. Featured in Wortell Blog

See Now

Work History

12-2022
Chief Operating Officer at Wortell
5-2021 - 11-2022
Managing Director Netherlands at DXC Technology
4-2017 - 5-2021
Director Operations Netherlands at DXC Technology
3-2012 - 3-2017
Director operations NL Acccounts at Hewlett Packard Enterprise
2-2010 - 3-2012
Buss Ops Lead Delivery Belux at Hewlett Packard Enterprise

Education

1989 - 1996
B.A. from Amsterdam University of Applied Sciences
2006 - 2006
Bachelor's degree from AMBI HG 1,2,3

More Information

Social Presence :

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Exp : N/A Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Chief Operating Officer at Wortell
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Insights For Selling To Brunia

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brunia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Brunia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Brunia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Brunia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Brunia

Personality Compatibility


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